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Cereal colour measurement can be broken into two primary groups; "cereal" as a finished product, and the grains or raw materials cereal ingredients. In the former, the importance of colour measurement is to insure that the colour meets with the expectations of the consumer. For the later, the importance is in controlling the grains and raw materials to insure consistency throughout the supply chain.

- Grain Colour Measurement

Grains are the ingredients that are eventually processed into consumable cereals. Grains include maize, wheat, rice, oats and rye among many others. Variations in growing season, ingredients, additives, process variations, storage methods and time can affect food colour, so food processors pay close attention to the colour of raw materials and to the changes that occur with each step of production, including monitoring colour during storage and distribution.

Granola is a popular breakfast food that consists of rolled oats, nuts and honey. The granola is stirred during baking to maintain a loose, cereal-type consistency.